CEO and founder of Univisual, he has contributed to the affirmation of a modern brand identity culture, thank to a revolutionary approach to the discipline.


Brand advisor and corporate identity consultant, one of Italy’s best-known Brand Identity experts.

Since 1986 he’s freelance and, since 1998, he combines his professional activities with teaching: he’s professor at the most important Academies and Universities in Italy and he conducts lectures and seminars about brand and corporate identity.

In 1996 he founded in Milan Univisual, society specialized in strategy and development of brand identity systems.

In 2008 Grizzanti conducted the first public seminar on Brand Identity in Italy, and in 2007, he was a government-sponsored speaker for Italy at an international workshop in Taipei for business development in Taiwan.

He is court-appointed in trademarks at the Court of Milan; he he writes regularly for a magazine of Il Sole 24 Ore (L’impresa), and for the only Italian magazine dealing with brand identity issues (Mediaforum journal); he was a National Counselor for Aiap (the Italian Association for Visual Communication Design) from 2009 to 2012.

In 2011 he wrote the first book on brand identity in Italy, published by Fausto Lupetti Editore, entitled "Brand Identikit".

As a natural evolution of the book, in 2012 he presented www.brand-identikit.it,  the first Italian magazine on brand identity.