How to start-up a firm, exploiting the brand in quality of business strategy asset.

It is renowned that starting up a firm today follows a different process compared to ten years ago. Many things have changed, from consumption to organizational models.

In order to be successful in times of economic crisis as the current one, it is essential to identify a way to stand out from others. Unfortunately, focusing on a business strategy based exclusively on the product or service is a detrimental approach even before starting up, leaving space to global competition characterized by an unprecedented price war.

The asset to exploit nowadays is the brand, an entity that is in tune with the product and represents the firm, in an impacting and incredibly independent way compared to the same product and firm.

In order to further understand this revolutionary age, it is necessary to focus on the Brand 3.0 concept: the brand is not the logo and its values must coincide with those of the product or firm.

The first step to create a brand in an ideal development process, consists therefore in the cognitive acquisition of this first rule, which generates the new archetype of corporate culture: the brand, equally to the perception on the characteristics of an offer, constitutes the exclusive added value of a product/ service.

This takes place because in today’s age, an explicit declaration on the offered skills or quality is no longer convincing: the system to sell the benefits of a business proposal is essentially based on the ability to stand out from competitors. Being perceived by your customers as different is therefore the critical factor that determines the success of a firm in the third millennium and it is feasible only through a brand that combined to the related products, makes the latter unique and rich of meaning.

Here are a few cases of entrepreneurs that chose Univisual to start-up their firm: