What defines a retailer's identity? Univisual's proposal for building engaging and distinctive logos for signage and labels.

Today, sales point signage establishes an emotional bond with the consumer and can not, as happened in the past, merely indicate the types of goods available.

Univisual helps its clients identify targeted solutions for Retail Identity, where the synergistic relationship between Signage, Product and Brand must increase value over time and develop a recognizable Retail Identity while reinforcing its leadership position in its sector.

To build a strong retail brand, the Univisual method identifies and embodies a set of values – different from those of the product – capable of sparking a spontaneous connection and experience that can stimulate people's imagination.

A brief selection of Univisual's involvement in retail branding: