Which identity for a Product Brand? Univisual's proposal for creating evocative brands of products and services for the consumer and badges on the market.

For a product or service to be credible today, it must communicate an identity enveloping and surpassing the business proposition itself.

Due to the rise of counterfeiting in emerging markets, in recent years products have undergone a paradigm shift that requires a radical change in business strategy.

Univisual helps define the personality of products so they can communicate with consumers through a specific, connotative method of Branding that takes into account not just aesthetic parameters, but symbolic meanings as well.

The creation of a distinctive and recognizable Product Brand, in alignment with the image and business model of the greater corporate brand, helps establish a unique and unequivocal market position.

Four Univisual B2C identity projects: