Today, the branding for the Healthcare and Pharma sector in general has a new meaning, becoming an essential strategic lever for the development and survival of companies, products and organizations.
Operating in a complex sphere as that of Healthcare – pharmaceutical company (otc or ethic), clinical supplies, hospital structure, medical services etc – may imply nowadays numerous complications dictated by significant social and political changes.
Univisual, thanks to its extensive experience in the branding market, has implemented an approach dedicated to the Healthcare&Pharma sector, assisting its clients with assessment plans in collaboration with the management, with the purpose to share the opportunities that a brand oriented vision would allow to grasp, to solve the problems that affect the Organization and to boost the value of a proposal.
The – internal and external – brand will become increasingly important in companies where the competitive advantages linked to a patent are drastically disappearing, and also for Organizations where current changes are difficult to face.
A company or healthcare system in general, must consider the individual as hub of a virtuous system and not only as patient or user of a service. We are entering a new era where the sector must be more daring and must look at other sectors in order to identify its way to present itself.
Univisual has collaborated during the years with companies like Bayer, Pfizer, Serono, Merz, Gellini, Broxo, Humanitas hospital and healthcare centers or companies providing equipment or services to pharmacies.