25 FEB 2016
Gastaldi, historic Italian tour-operator specialized in custom-holidays towards medium and long range destinations, revolutionizes its brand identity thanks to Univisual.
Thanks to a new brand strategy aimed at communicating an innovative approach to holiday and underscore authoritativeness and historic specialization in custom-holiday, the new brand identity expresses values of creativity, informality, proximity and dynamicity attributed to the brand, in an emotional way.
Testimony of Gastaldi's renewed identity system is the new symbol, graphic synthesis of a hot-air balloon - metaphor of exploration and long-range trips – lifted by a cloud, sign of freedom and fantasy.
In tune with payoff “Holidays to live”, it interprets the desire to escape daily routine to reveal the dream of the ideal holiday that each of us guards in oneself.
«The new brand mark is synthesis of change that the company is living in order to revitalize and modernize the brand in relation to new market scenarios and constant changes requested by customers - states Fausto Parodi, Chief Operating Officer of Gastaldi 1860 and of the Travel & Leisure Department of Gastaldi Holding – that during 2016 will gradually replace the one currently in use, on all communication tools».
The evolution process of the corporate identity aims at making more tangible the quality of the offer for which the company is renowned on the tourist market for over 150 years, through new branding criteria that exalt the values.
Gastaldi, historic Italian tour-operator specialized in proposing custom products, offers the possibility – through a unique approach to traveling and holidays – to resume contact with our inner part, guiding the customer through an offer structured in three emotional spheres: Enjoy, Explore and Relax.
Gastaldi thus defines its positioning in the traveling sector, with custom-holidays for special tastes: because the customers’ expectations, the way to travel and leave the experience are tailor-made.