Univisual’s methodology developed for firms operating in the business-to-business sector is based on a model that transforms a product-oriented business strategy into a targeted brand-assertion strategy.
The product quality and rendering a good service are no longer enough to compete on the market. The changes that occurred in the last decade are radical: they completely overturned the aspect of competitive scenarios, making a firm’s survival more and more difficult.
The way to do business is also changing, above all because it is currently difficult to exert leverage – from a business viewpoint- only on the offered product/ service, which can be easily cloned on one hand, and it is becoming less distinguishing, on the other.
In order to gain benefit from this sort of new economic ‘’ice age’’, firms cannot avoid evolving their strategic approach: thus risking not only their market shares, but their same survival.
According to Univisual’s experience, the challenge of firms operating in the B2B market consists in shifting their business asset, transforming the traditional business culture based on the offer, into a strategy aimed at building a brand.
In fact, the first product to sell is the brand that – with its series of values and meanings – allows capitalizing the investments and develop value within a scenario full of competitors.
According to this approach, the brand becomes a competitive leverage able to build a unique business proposal, impossible to duplicate, corresponding to the personality required to stand out in a different way towards the public and to render its excellence credible.
Because everybody has a brand-mark, but how many can boast the title of Brand?
Read some cases of b2b firms that chose Univisual to turn their brand-mark into a brand: