Among the key factors for creating and building a brand, there is one particularly crucial asset: the ability to stand out.
To identify the distinguishing element of a brand, the Univisual team helps companies analyze factors critical to the success of the business in order to establish a marketing system and identify the characteristics that will lead them in challenging their markets.
To successfully build a personalized strategic approach, Univisual is active in many sectors:
Diagnosis of the current status of a brand in order to streamline strengths and weaknesses pertinent to predefined strategies and business objectives.
Analysis, from a branding perspective, of competitors and the target market.
Analytical summary of market research already carried out by the customer and the development of specific, qualitative brand research.
Profiling the Target client and their emotional needs.
Feasibility studies defining brand strategies for gaining respectability in new target groups and markets.
Engaging shareholders and internal stakeholders of an organization concerning the role of the brand in the capitalization of the company's value.
Defining the hierarchical structure connecting identities within any related organization - companies and their business propositions – in order to establish a system that is accessible externally and internally.
Codification of the values of an organization and its propositions and the creation of the "true identity" of the Brand.
Finding creative incentives that allow the brand to express and concretely embody its personality across all contact points and with internal and external audiences.
Definition of the start-up kit: the statement, mission, vision, values, and beliefs of the Brand manifesto.
Calculation of the business and financial value of a brand or portfolio of brands.
Engagement activities for disseminating the Brand's culture and values within the organization.
Out-sourcing or consulting services for properly managing the brand and its communication performance.
Services to legally protect a trademark, from trademark search to assistance for international legal registration.
BRAND STRATEGY PHILOSPHY BY UNIVISUAL
Business-oriented vs. communication-oriented systems
The primary role of a brand is to create business and develop Corporate value.
The key factor to achieving objectives in the conception or renovation of a brand lies in differentiation: clear, confident and pertinent positioning - not of the product but the brand - is the basis for maximizing performance in a continuously evolving market.
In terms of identity, proper Brand Strategy defines how an organization must reflect on stakeholders and promote its offerings on the market.