Verbal Branding: the words that transform a Brand into a presence with personality and that can increase the perceived value of a company or product.

In particular, Univisual's Verbal Branding activities include the following services:

Naming Analysis

Technical and perceptual analysis and verification of the appropriateness of an existing Brand name.

Naming Research

Search and selection of verbal expressions suitable for use internationally as identifying names as well as all related linguistic verifications.

Naming Strategy

Focus groups and interviews to identify the values and communication goals attributed to a Brand name.

Corporate Naming

Creation of names suitable for identifying a company brand.

Product Naming

Creation of names suitable for identifying a product brand.

Retail Naming

Creation of names suitable for identifying retail brands.

Naming System

Development of a coordinated system for creating names; concerning, for example, “spin-off” companies derived from each other or from a line of products and services.

Taglines

Creating short phrases that match the brand.

Legal

Prior art searches and assistance for the legal registration of a selected brand name.

For further information, write: info@univisual.com

BRAND NAMING PHILOSOPHY BY UNIVISUAL

The verbal grammar for creating a name

Language is not only a tool for conveying information; above all it expresses a way of being and of seeing things.

A form of communication both natural and complex, capable of modifying the perception of the reality that surrounds us, contributing to its creation and to making it real.

In the field of branding, experience demonstrates that the use of verbal elements can influence, for better or for worse, the evolution of a brand and the success of a product.

The identification of such names, wording or verbal tools, comes after a careful study of the values and messages that the brand wants to express, but also of any possible subliminal meanings and reactions that they might provoke in the recipient.