Recognized across the industry, the ability of Univisual's award-winning design to both establish the uniqueness of the brand and excite target audiences has revolutionized branding in Italy.
Univisual's Design services include Brand Design and Corporate Image and their application and implementation across communication channels:
Create or redesign Institutional and Corporate brands
Create or redesign Product brands
Create or redesign Logos for Retail Signage
Create and redesign Icons defining the Brand's ideal “Visual Alphabet”
Design personalized typeface characters for composing Logos and Brand text.
Formulate the rules and standards for the proper use of a brand. Create tools providing guidelines for systematically coordinating Identity parameters across Brand communications.
Design coordinated Corporate images across all business forms and stationery
Design coordinated Exterior and Interior Signage and personalized Environments capable of spatially transmitting Corporate values:
- Offices and business centers
- Sales points
- Shopping malls
- Tradeshow stands
- Ticket offices
- Urban environments
- Streets and Highways
Create and design Packaging and Product labels
Interface analysis and complementary design between products and institutional websites
Graphic design for Business documents, such as:
- Corporate Annual reports
- Product brochures
- Trade and sales presentation materials
- Press release packages
Quality, Creativity and Precision: three defining characteristics that allow Univisual to guarantee the success of a Brand.
In today's society, each of us is subjected to thousands of visual stimuli every day. For a Brand to rise above the crowd requires a distinctive and engaging visual identity.
The memorability and amount of information that the Logo can convey while respecting the selected strategy are determined by the quality of the development and design process. Univisual design is 100% Made in Italy.
The role of Brand design is to define the 'code' for interpreting a brand, completing in part its task of conveying the chosen values and positioning. Beyond its ability to enter the collective imagination, creativity faces another important challenge: finding new approaches that inspire the discovery of distinctive features which allow the Brand to differentiate itself from the competition.
Design fundamentals involve simplifying the complex and eliminating the superfluous to achieve that extreme level of synthesis capable of communicating with the unconscious and of enduring over time. The Univisual approach has introduced a new way of thinking about design, aiming to identify a functional relationship between the achievement of business objectives and the culture of creative thinking. For the first time we have achieved a real balance between design quality and marketing necessities.
BRAND DESIGN PHILOSOPHY BY UNIVISUAL
The visual grammar for the creation of a brand
Brand design is the tool for defining the internal and external communication interfaces in any brand. Its technical and visual structure, including needed creative input, requires a careful analysis of each form based on a rigorous understanding of the mechanisms for processing information in the brain.
Just as it's more difficult to remember a ten-digit number than one of two or three digits, so the brain tends to systematically discard information that is too complex or structured.
The natural tendency to break down complex shapes into sums of simple shapes is the basis on which to study a brand: the fewer steps the mind needs to break complexities into basic geometric shapes, the greater the ability to remain indelibly imprinted in the memory of the recipient.
This stored data, which is often an unconscious recollection, sets the conditions for re-activating that information when, for example, choosing one brand over another.
The Logo's actual subject, which must not only coherently communicate the concept behind the brand but, even more importantly, match the target audience, deserves a separate analysis.
Some subjects can be identified by specific social category and are not meaningful outside that context. For example, a specific subject might respond to soft lines and strokes, where sharper edges or broken lines might be needed for others. Just as with colors, the perception of shapes too must fit an almost universally recognized criteria.
The correct calculation of a Brand's technical and perception elements - its visual grammar, as it is known - is therefore a process in which nothing can be neglected and where rigorous design and creativity work hand in hand to generate a tool that is simultaneously beautiful and perfectly functional.