BRAND STRATEGY
Analysis of the client’s business environment applied to organizing the supply system and to identifying the Brand Personality that will challenge the markets.
Brand Analysis
Brand Architecture
Brand Personality
BRAND EXPRESSION
Creation of the inter-linguistic coding system that evoke the brand’s differentiated positioning and a pre-defined strategic emotional territory.
Brand Verbalization
Brand Design
Brand Application
BRAND APPLICATION
Implementation of the brand identity elements and development guidelines for the proper use of the mark on brand touchpoints.
Brand Law
Brand Valuation
Brand Deployment