Univisual’s methodology is based on a business model which transforms the traditional product-oriented business strategy into a strategy focused on the affirmation of a brand.
The profound changes which have affected so many markets in recent years are radical: they have revolutionized once familiar competitive scenarios, making it ever more difficult to establish and build a successful enterprise.
Even the way of doing business has changed, above all because it is increasingly difficult to leverage commercial advantages based only on product or service offers, on one hand, ever more cloneable, and on the other, progressively less differentiated.
In order to benefit in this economic “glacierization,” companies cannot avoid an evolution in their own approach to the marketplace: or put at risk not only market share, but even survival itself.
It is Univisual’s experience in this challenging competitive scenario that the real challenge for marketers consists in shifting their own business assets, transforming a traditional economic mentality based on product offer into a strategy oriented towards the construction of a brand.
In fact, the first product to sell today is the brand which, with its portfolio of values, permits one to capitalize on investments and to develop an enterprise capital in a panorama overflowing with competition.
According to this approach, the brand becomes the competitive lever capable of constructing a unique commercial proposal, impossibile to duplicate, and corresponding to that personality necessary to present itself in a unique way to its own public.
It becomes necessary to shift its own business focus, transforming its trademark - a mere physical sign of recognition – into a brand, an entity of values which summarizes, in its own personality, the reasons-to-buy or the preferences of its target.
Everyone has a trademark, but how many can claim brand status?