In terms of branding, Univisual manages merger or acquisition situations where a change strategy is required in order not to lose value.
Acquisitions, merger transactions through incorporation, divisions, transfer of shares, sale of corporate branches, listing in the stock market…these are only a few critical situations that many groups are facing nowadays.
Therefore change is a very actual topic: while firms with a potential value are taken over as strategy to enrich the business portfolio, some others exploit an unfavorable economic cycle to optimize their structure.
Nowadays, intangible assets cover not only an economic but above all, a financial role. The brand primarily, is that key factor able to act as integrator or deal-breaker, with a discriminating impact inside or outside the Organization.
Among the branding dysfunctions that may occur after or during a merger, there are the criticalities due to typical “identity overlapping”, differences between perceived and transmitted value, difficulties in conferring credibility to the current evolution, mistakes in managing the change and much more.
All of these cases are development moments with significant interests at stake, and considering the brand properly is a “must” in order not to lose value and also to support the changing processes.
Please tell us about your current critical situation and we will be pleased to explain you our intervention program: info[at]univisual.com
View the case of a group that has been managed by Univisual after being acquired by an English fund, during merger through incorporation process: